Templates

Written and developed exclusively or in collaboration with the Wisconsin Technology Council, the Wisconsin Angel Network and the Wisconsin Governor’s Business Plan Contest, the BPC templates contained in this section are meant to demystify the expectations and written processes of the contest and aid you in effectively presenting your idea to the contest’s judges.

We hope that the documents contained in this section are helpful to you as you move through the various phases of the competition.  It is important to note that these templates are only samples of what submissions in the various phases of the competition could look like.  They are intended for informational purposes only.  You may choose to follow them closely or not at all; neither option guarantees your success in the competition.

 

How to write your Phase 1 idea abstract:
Phase 1 of the competition includes an IDEA ABSTRACT of your plan, business or idea. Once you have logged in, you will be able to enter, view and edit your idea abstract.
The entry should be roughly 250 words (or no more than 1,400 characters – including spaces). Your idea abstract will be broken down into four sections – Product or service description; customer definition; market description, size and sales strategy; and competition. You are required to write something under every section. Please note that each text box has a limit of 350 characters. Click here to view a template and sample* entry.

*Sample answers are meant only to serve as an example of what an idea abstract could look like. Replicating the written elements of this sample entry will not necessarily guarantee your success.

 

How to write your Phase 2 executive summary:

Contestants advancing to Phase 2 of the competition will be asked to write an EXECUTIVE SUMMARY of their business plan. Once you have logged in, you will be able to enter, view and edit your executive summary.

The entry should be no more than 1,000 words (or no more than 6,200 characters – including spaces). Your executive summary will be broken down into eight sections – company overview; product or service description; customer definition; market description, size & sales strategy; competition; management team; financials; and capital needs. You are required to write something under every section. Please note that each text box has a limit of 775 characters. Click here to view a template and sample* entry.

*Sample answers are meant only to serve as an example of what an executive summary could look like.  Replicating the written elements of this sample Executive Summary will not necessarily guarantee your success. 

 

How to write your Phase 3 business plan

Those contestants advancing to Phase 3 of the competition will be asked to write a final BUSINESS PLAN that ranges from 15 to 20 pages, including a cover page with all pertinent contact information for the contestant or lead contestant, all charts, graphics and appendices. Each written page should be double-spaced, written in 12-point Times New Roman font with 1” margins.

In your business plan, you will elaborate on information from the same eight categories that were featured in your executive summary. In this round, it will be important to focus on delivering more detail in each of the categories.

In this round you should do more to identify what compelling advantage is provided. How does your plan specifically meet the market need? Can you quantify how that need is met? Why is your plan a good value proposition for investors? Would someone be interested in investing in your company or idea? Validating assumptions and better identifying your competitive edge will be important.

Click here to view a business plan template meant to serve as a guide to writing a Phase 3 entry for the Wisconsin Governor’s Business Plan Contest.

Comments are closed.