Brookfield Academy students win annual ‘Wisconsin YES!’ youth business plan contest

Brookfield Academy students win annual ‘Wisconsin YES!’ youth business plan contest

Pablo Dale, Christian Hong and Andy Liu, who will be seniors this fall at Brookfield Academy, are the grand prize winners in Wisconsin YES!, a statewide youth business plan contest for students in middle and high school.

Dale, Hong and Liu’s company, unRaveled, is a tangle-free earbud case that slides on the back of phones.

Dale, Hong and Liu presented their winning idea June 5 at the Wisconsin Entrepreneurs’ Conference in Milwaukee during the awards luncheon for the Governor’s Business Plan Contest.

Students submitted their ideas in a 250-word online summary to compete in Phase 1 of the contest. Professionals from across the state served as judges, provided feedback and scored the ideas. About two-dozen entries were selected to move on to Phase 2, where they submitted 1,000-word executive summaries covering company overview; product or service description; customer definition; market description, size and sales strategy; competition; management team; financials; and capital needs.

 Second place was awarded to Sasha Simmons of Wauwatosa East High School for her entry SeaNET, is a biodegradeable nets to the fishing industry.  Evan Krook, Jack Vandyke and Andrew Watt of Neenah High School were awarded third place with their entry, Stay 100, a retractable charging cord wheel.

The Wisconsin YES! contest is produced by the Wisconsin Technology Council. Major support is provided by WEA Trust, Intrepid Charitable Partners, UW-Madison Office of Business Engagement, and the Wisconsin Technical College System.

Contest partners include the Department of Financial Institutions, Department of Public Instruction, the Association of Wisconsin School AdministratorsMake a Difference Wisconsin, Project Lead the Way WisconsinSTEM Forward, Wisconsin Association of School BoardsWisconsin Society of Science Teachers and Wisconsin Association of School Business Officials

Modeled after the successful Governor’s Business Plan Contest, Wisconsin YES! is designed to teach students how innovation in science and technology fields can be developed into plausible business plans.  It is an opportunity for students to explore the connections between science, technology and entrepreneurship, and for educators and judges to cultivate an interest in these arenas. Visit to learn more.

In alphabetical order of the submission name, other participating finalists in the sixth annual contest were:

Bio-LoonsLongfellow Middle SchoolMaria Knaack
BlackBOXJames Madison MemorialLamar Whigham
DateSafeElkhorn Area High SchoolMargaret/Meghan Mroch/Mertes
FiaLongfellow Middle SchoolCambrielle Sanders
Flair FriesBrookfield AcademyLauren Geenen
FreLockLa Follette High SchoolAaraf khondaker
Helping HandLongfellow Middle SchoolMax Ranft
JunctionNeenah High SchoolAustin Babbitt
Leaf No TraceGreendale High SchoolLuke Terry
Lyloh ChairWhitman Middle SchoolAvery Krieghoff
More-ShmallowsBrookfield AcademyBen Otto, Barker Schlick, Matthew McElligott, Roth Yenerich
Multi-ChairWhitman MIddle SchoolLeah Cortright
Nova VitaBrookfield AcademyAmanda Roessler
PB & WheyBrookfield AcademyPriya Ahuja, Cormac Malloy, Aidan Medora, Michael Hoggart
pedal PowerNeenah High SchoolMarshall Kools
PowKiteLongfellow Middle schoolAthena Anderson
Project OuthouseNeenah High SchoolWill Clark
Rice BraceLongfellow Middle SchoolAva Frazer
RunBootLongfellow Middle SchoolIsabella Fiorentini
Smart DoseWhitman Middle SchoolEthan Espinosa
Smart SanitizerWhitman Middle SchoolMyles Calhoun
SUNtactsLongfellow Middle SchoolAudrey Catlin
The SafeWayLongfellow Middle SchoolZoe and Daniel Casey
The Species IdentifierLongfellow Middle SchoolJenna Wood
The VirusNew Richmond High SchoolEvelyn Perez Mora
TheHalcyonProjectLongfellow Middle SchoolVivi Andersen
Think TwiceLa Follette High SchoolMaichi XIong
Voice SignLongfellow Middle SchoolMelissa Henningsen
VR treadmillLongfellow Middle SchoolSophia Kirklewski
Walking Talking Business Buddy (WTBB)Longfellow Middle SchoolTallulah Teipel