17 Mar BizTimes: Jump Start: Menomonee Falls-based startup Lotza launches with line of healthy drink mixers
As the popularity of non-alcoholic and low-ABV beverage options continues to rise, Menomonee Falls-based startup Lotza is looking to carve out its own space within the alternative beverage market.
Company founder Laura Markz has created what she believes to be the world’s first “good-for-you” drink mixer that not only protects the body against the negative effects of alcohol, but also provides additional health benefits.
Designed to be mixed as a cocktail or consumed on its own as a mocktail, Lotza contains mood-boosting adaptogens and plant-based nutrients to support liver health and next-day recovery. The carbonated beverage is currently available in three flavors: lemon hibiscus, watermelon cucumber and wild berry mint.
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